Oh products! When I started practicing aesthetics, I was bombarded with products.  The first aesthetics show I went to was saturated with hundreds of different products, all promising to perform miracles. I was seduced a few times by expensive products, but I remembered what one of my favorite teachers told me. She said that half of the expense for some of the popular products we see is spent on all the promotional rigging that gets it out there and sells it. I asked her about a particular popular product I had seen at the malls.  She said, “You know, what you’re really paying for is all those displays you see!” This got me thinking about packaging.
Then I started selling products and I saw my clients sink a little when they learned the price of a product I recommended to them. I get it. It’s hard when you’ve finally made the decision to take care of your skin and you’re ready to invest in your face, but the cost is so prohibitive that it is discouraging. Going home with an ounce of moisturizer that cost you $75 is a tough way to start your new relationship with your face.